Short term market
The casual games market is fast expanding, at a rate faster than other high budget games. The difference between a casual and a high budget game? The first would be in the words itself. Casual games don’t focus on graphics but they do on gameplay, high budget games focus on all elements, gameplay, graphics and advertising. With one section less focused on, casual games have more money to spare. The success of casual games is not just in cutting cost, but people prefer casual because it is causal. Instead of sitting fist clenched and screaming, people just prefer to sit back and relax and enjoy.
In this sense of relaxation, people want games to calm their nerves than tighten it. Thus it reaches a big range of market that includes adults, kids and grandparents. They don’t need extensive game knowledge and button mapping knowledge to play a game. Now with the coming of Kinect, Wii remote and Move, games are easier to play, movement of the body translates into the game. Its extremely simple to use.
Hence we have a bigger market range. For big budget, serious games, the buyers are limited in number and not forever growing. A serious gamer could switch to casual anytime however it cannot happen the other way around. Hence the difference. Although it is a fact that casual games do not carry the weight that high budget games carry, high budget games carry great stories with them that include memorable moments. So I wouldn’t lock my high budget games away in self storage and switch to causal, both are great.
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